Singapore’s bartenders and hospitality venues invited to ‘Elevate Your Craft’ with JERRY: The Ultimate Beverage Training

Bar industry luminaries and leaders will gather in Singapore during the first week of the Singapore Cocktail Festival to unveil a revamped eLearning platform destined to develop their skills and elevate their craft to new heights. Industry-leading beverage and hospitality learning platform, JERRY – inspired by Jerry Thomas, the father of modern bartending – was first developed with Singapore’s Proof & Company before joining forces with Allara Global in 2021. Now, invigorated by the expertise and enhanced digital platform of a team of global e-learning specialists, JERRY is re-launched to a burgeoning post-pandemic hospitality community craving education and development. The new platform will be unveiled during two invitation-only industry and media gatherings taking place at Barbary Coast Bar on 8 May from 5pm, and 28 HongKong Street on 9 May at 2pm; both events will be followed by a special guest shift from JERRY ‘Professors’ Priscilla Leong and Marco Nunes.

Singapore's bartenders and hospitality venues invited to 'Elevate Your Craft' with JERRY: The Ultimate Beverage Training
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‘We’re so excited to be bringing the new and improved JERRY to Singapore,” said Marco Nunes, JERRY Global Lead. “I can’t think of a better time and a more vibrant place in which to reveal this incredible revamped resource. The hospitality industry has undergone a global sea-change in personnel in the past couple of years; now, we have a wealth of new talent in the sector who are hungry for mentoring and education, which we can bring to them in spades via their laptop or mobile phone. In Singapore, we are already working with bars 1880, 28 HongKong Street and Barbary Coast; we can’t wait to head over to show more bartenders how they can gain skills development, access to world-class content and stay updated with industry trends, empowering them to excel in their bartending careers and stay ahead in the competitive hospitality industry.”

JERRY has undergone a re-design, boasting an enhanced user interface and experience, offering multiple new features, including personalised learning pathways, multilingual support, a range of bite-sized micro eLearning courses, and an expanded interactive content library and leadership courses. Content is updated continuously to keep up with the fast-evolving bartending and beverage industry, as well as the trends and preferences of its customers. Renowned industry experts, JERRY ‘Professors,’ bring their wealth of experience, expertise, and passion for bartending to create engaging and informative content that inspires teams to create new cocktails and further their interest within the industry.

Singapore's bartenders and hospitality venues invited to 'Elevate Your Craft' with JERRY: The Ultimate Beverage TrainingSingapore's bartenders and hospitality venues invited to 'Elevate Your Craft' with JERRY: The Ultimate Beverage Training

Packed with engaging and interactive courses, tutorials, videos, and resources, JERRY offers a comprehensive collection of content to enhance bartending skills. Various topics, including bar setup, bartending equipment, garnish preparation, drink recipes and presentation, customer service strategies and more, are complemented with interactive eLearning modules, tutorials, demonstrations, and practical tips. A team of industry experts serves as ‘Professors’ and provides support, mentoring, masterclasses, and consulting services one-to-one with bars which are signed up to the platform.

“We’ve been using JERRY for a number of years now and consider it integral to our staff development and success as a bar,” said Chris Peart of 28 Hong Kong Street in Singapore. “There’s nothing comparable out there, and our team is excited for the new features the launch promises, as there is no limit to their thirst for education, inspiration and development, which JERRY has an infinite capacity to nourish!”

JERRY offers flexible pricing options that are tailored to each client’s requirements. To access JERRY’s platform and services, interested individuals or businesses can inquire about pricing and sign up by contacting the JERRY team directly to discuss their specific needs and receive a customised quote.